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How to Succeed on Social Networks — Part One: The Pillars- A Copy from My Medium Series---------------------------------------------------------------Hello! I’m Patrice, the CEO of IAMAG, previously known as IT’S ART. I developed the first version of our website almost 18 years ago. Over the years, I’ve witnessed the rise of social networks and learned how to create a sustainable presence there, among other things.Since its early days, IAMAG’s social presence has grown steadily, reaching a global audience of over 650K followers despite ups and downs. For more than a decade, I’ve worked with artists and studios, observing how some struggle to maintain a presence on social networks.Your Identity before anything elseGrowing an audience on these platforms is becoming difficult. However, I want to assure you that those who think it’s over are misplaced. It is still crucial for artists to invest time and energy into these networks to succeed and expand their reach. Before starting, please remember that having your website is a mandatory complementary part of developing an efficient social presence and growth for many reasons that will be explained in detail later.However, performing well on social networks is one of many challenges. There are also a few misconceptions and paradoxes. Users expect a free product to deliver the best results, and while they want to grow their network, they often desire to stay within a niche artist community.These issues often arise because many people need to consider how to leverage the platform to achieve their goals before using social networks. The primary question I pose to anyone seeking my advice on this topic is, “What’s your goal? What do you want to achieve?” This question is often accompanied by another that can be pretty shocking: “What do you want to sell?”Answering these questions requires time and careful thought. Many struggle with the second question, “What am I “selling?” because “it’s not apparent. Even without a physical or digital product, you’re your name as if it were a brand — to get a job, grow an audience, or achieve other goals.Let’s discuss two critical questions:What’s the goalThis question should trigger many answers and serve as a starting point for brainstorming. Your goal might change after some time, but beginning a strategy with a clear explanation is essential. If your goal is merely to gain more followers or likes, that’s not a substantial goal for an artist. You must dive deeper to understand your motivations and dreams, which will connect to the question: What do you sell?Some possible goals include finding your dream job, publishing a book, getting noticed by a producer, working on a specific project or IP, or creating your brand. Reflect deeply to find your unique goal, often a long-held dream or part of your identity.What Do You Want to Sell?This is where your goal connects with what you want to sell. Once linked, these answers will define ‘how to make this happen’ using social networks — a topic we’ll cover in a future article, the Strategy part.It seems straightforward if your goal involves tangible outcomes like ‘creating ‘an art book’ or ‘hosting’ an exhibition. However, in many other cases, you must accept that you’re yourself as a person, essentially becoming a brand.For many artists, this can feel awkward or unappealing, but it’s essential if you want to use social networks to increase your presence and achieve your goals.This may seem disconnected from how social networks function, but it’s a crucial mindset to adopt before posting differently or more strategically.Even if this seems fundamental or theoretical, I hope it helps you somehow. I’d love to hear your thoughts and whether you’d like to see more in this series.Next, I’ll dive into the concept of social bubbles and social audiences to better understand future strategic directions. New Content on IAMAG Master Classes Online: Blender Master Class - Animate a 1950s Cityscape with a Classic CarIn this Blender Master Course, Šime Bugarija guides you through creating 1950s-style city scenes and animations. You’ll work on two projects: a quick, flexible scene and a detailed, reference-based one.Details: Click here for more informationIf you don't want to become a member and want to only access this course, it's available for $14.99, with unlimited access to the tutorial and all resources.For our premium subscribers or those with the Lifetime option, this new content is available without any extra charges. If you're interested in knowing more about Lifetime access, which gives you access to more than 700+ hours of content and all future content produced by IAMAG, please check this page.Thanks to all who support IAMAG! Becoming a Lifetime member enables us to continue adding more quality content to our platform.
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  in  đŸŽ¨ share-your-art
December 25, 2023
• Edited (Dec 25, 2023)

Under Poison

Hello, this is my new concept art for my personal project

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  in  đŸ›ˇ discussions
December 30, 2023

A Personal View on AI-Generated Images After a Tumultuous Year

The core of this year in the entertainment industry and its intertwined challenges with AI can be seen other than the legality of scraping or other legal issues; those topics have been explored and still will. I wanted to have a different angle and question AI's actual value.

I focus here on the artistic dimension, the heart of the website, services, and events I've been involved with for over ten years. After experimenting with various tools and solutions and browsing multiple services, I still believe that the benefits of using AI to generate images from scratch are still worth nothing.

I've observed a surge in websites and social media groups filled with AI-generated images, which often feels like a dive into a nonsensical world from an artistic standpoint. The trend of generating numerous images quickly and trying to market them cheaply only reinforces my belief that this reliance on AI for image creation is a trap. It benefits mainly the SaaS companies offering these services to hobbyists for a monthly subscription.

In a recent interview, the CEO of a trendy AI video generation company looking for funds says he prefers targeting the general public over professionals, which illustrates this shift. People who couldn't create an image from scratch now feel empowered yet gain little in return—no recognition, and if they attempt to sell their work, it's at rock-bottom prices, contributing to a market flooded with cheap AI images.

This isn't a new phenomenon. We see similar patterns in large malls where mass-produced, framed images from stock photo libraries are sold cheaply. It's the same with the deluge of photographs available for next to nothing.

The actual value of an image, illustration, or photograph lies in the idea, concept, composition, storytelling, and numerous other factors. Regardless of quality, an automated image or video cannot replicate the process involved in creation—the trials, errors, iterations, and decision-making that culminate in a finished artwork.

Those fixated on the result miss the essence of art, perceiving it merely as a consumable product. In contrast, carefully composed and conceived images reflect the creative process and the creator's personal choices, emotions, and experiences.

So, I would like to end with a positive note; in a landscape oversaturated with subpar or quickly produced images, it becomes ever more apparent that the actual value of artistry, born from meticulous craftsmanship and profound creativity, shines brighter than ever before.

Now is the moment for artists to dedicate effort to showcasing their abilities and the authenticity of their artistic journey to communicate positively.

As always, I remain committed to supporting this endeavor through my engagement on various websites, social media platforms, and events I oversee.

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  in  đŸ• announcements
August 22
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New Content on IAMAG Master Classes Online: Blender Master Class - Animate a 1950s Cityscape with a Classic Car

In this Blender Master Course, Šime Bugarija guides you through creating 1950s-style city scenes and animations. You’ll work on two projects: a quick, flexible scene and a detailed, reference-based one.

Details: Click here for more information

If you don't want to become a member and want to only access this course, it's available for $14.99, with unlimited access to the tutorial and all resources.

For our premium subscribers or those with the Lifetime option, this new content is available without any extra charges. If you're interested in knowing more about Lifetime access, which gives you access to more than 700+ hours of content and all future content produced by IAMAG, please check this page.

Thanks to all who support IAMAG! Becoming a Lifetime member enables us to continue adding more quality content to our platform.

  in  đŸŽ¨ share-your-art
December 18, 2023
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Swamp - Magic the Gathering

Hi everybody! I'm truly proud to share one of the first lands I painted for Magic: The Gathering. This was a significant achievement for me, considering I've been playing MtG since I was 10 years old.

Swamp
For Magic: The Gathering - Tales of Middle Earth
AD: Andrew Vallas
Š 2023 MEE LLC. TM lic MEE to WotC LLC

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  in  đŸŽ¨ share-your-art
December 14, 2023
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Mood Concept Art #1 - The Lord of the Rings : Return to Moria

Here are some mood concept art pieces created for The Lord of the Rings™: Return to Moria™. This marked my first significant experience as a concept artist in the video game industry, and it was fun to illustrate and delve deeper into the mines of Moria.

Art Director: Bradley Fulton
Ⓒ 2022 Free Range Games. All rights reserved.


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  in  đŸŽ¨ share-your-art
March 25

Humbaba, the guardian of the Cedar Forest.
In Sumerian mythology, Humbaba was a fearsome creature tasked with protecting the sacred cedar trees. In the epic of Gilgamesh, he faced the hero Gilgamesh and his companion Enkidu in a legendary battle.

This art is part of "The Magnificent Book of Monsters," published by Weldon Owen.

  in  đŸŽ¨ share-your-art
January 11

Ancient Ritual

A personal project created to test and practice kitbash techniques a year ago.

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  in  đŸŽ¨ share-your-art
January 12

Hi! This is my first post here 😊
I'm Miha and I'm currently working on a MV and personal projects.
I will visit IAMAG in Paris, and I'm already very excited to be part of it. On the ticket it says "first flight phoenix", so here's a phoenix 🔥

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  in  đŸŽ¨ share-your-art
February 23

Value comp for a personal project. I have a ton of these already, this project will be massive, I cannot wait to develop it and publish it :)

  in  đŸ›ˇ discussions
February 23

Does any one know where to find art of Total War: Pharaoh? Funny how as soon as an Ubisoft game is out, the art immediately floods the internet, but Creative Assembly doesn't do so. Here and there is a character design, but that's also it. Or am I missing something?

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