As we enter the new year, I want to share a heartfelt message with all of you, especially the artists who form the lifeblood of our creative industry. This past year has been challenging in countless ways, and I know many of you have faced moments of fear and uncertainty. I’ve been there myself, and I want to tell you that while it’s easy to say, living in fear won’t help. We find the strength to rise again through hope and faith in our vision.

When I founded IAMAG, the journey was anything but smooth. There were times I thought I wouldn’t make it, yet holding onto hope and rethinking my approach time and again helped me navigate through tough times. This resilience has been tested repeatedly, especially in recent years, as the entertainment industry and IAMAG felt the ripples of change and challenges. But despite the difficulties, I found opportunities to evolve, ensuring IAMAG’s survival and growth.

One major challenge this year has been the fear and anguish sparked by AI’s growing role in the industry. Many have spent time-fighting it head-on, trying to cancel or control something inevitable. I believe this energy is better spent creating. The heart of what makes art extraordinary is its humanity—the uniqueness of ideas, the depth of storytelling, the personal choices, and the emotions infused into every piece.

AI-generated content, for all its novelty, lacks these elements. It cannot replicate the soul of a true artist. This is why, even in a world flooded with generative art, the value of tangible art stands out more than ever. The traditional art market is booming, and this is an opportunity to showcase the profound difference between what is created and what is generated. This is also why IAMC25 will feature more traditional artists than ever—a celebration of the timeless craft that defines our industry.

IAMC25 isn’t just an event; it’s a tribute to all who have shaped this industry and a love letter to those who continue to create and lead. As IAMAG marks its 20th anniversary next year, this event will be one of our grandest. It may also be the last of its kind in Paris as we plan for significant changes in the coming years. This lineup, this celebration, is for you—the artists who inspire and persevere.

To all of you, this is your moment. The world needs your creativity, your stories, your art. Now more than ever, focusing on your unique voice and what sets you apart is essential. The challenges we face are opportunities to prove the enduring value of real art. Let’s embrace them together.

I wish you a year filled with hope, creativity, and success. Let’s make this year a testament to the power of art and the resilience of those who create it. I hope to see you in Paris one last time, to celebrate two decades of creativity!

And the Winners are

#1 : de BEAUVAIS Gautier 

#2 : Brian Cigala

If you want to push your limits, here's a new challenge for the coming month based on Perry Allen's Master Class, Designing with Emotions.

Have fun creating a piece with an emotional dimension, and post your WIP and final images in this Thread!

Winners will be announced by the end this year!

Last 72 hours if you want to secure your IAMC25 Ticket with BF Promo : https://itsartm.ag/4dMM6dC

IMPORTANT: I’ve noticed that some artists have made significant progress with the challenge, but it seems that others haven’t read the rules, which means their entries won’t be accepted.

Please take a moment to carefully review the rules on the official page: https://www.iamag.co/win-an-iamc25-vip-ticket/

Excited to announce the first Studio part of IAMC25, Dardo Studios:https://itsartm.ag/iamc25-journey

Meet Ayran Oberto, Ed Laag, Daniel Orive, and Kenny Carvalho for a series of Master Classes and Panels

New Speaker confirmed at IAMC25: Craig Mullins.
Line-up and details at : https://itsartm.ag/4dMM6dC


Craig Mullins is a celebrated digital artist known for pioneering digital painting and concept art, particularly in film, video games, and illustration. Often considered one of the founders of digital concept art, Mullins has contributed significantly to the development and aesthetic of visual storytelling in digital media. Mullins' career spans contributions to iconic films such as Forrest Gump, The Matrix, Final Fantasy, and Apollo 13, where his imaginative and technically proficient artwork brought worlds to life for audiences worldwide. His work also extends to the gaming industry, where he's influenced titles like Halo, Age of Empires III, and Assassin's Creed, establishing himself as a versatile force in game design and interactive art. His unique approach blends traditional art techniques with digital tools, producing richly textured and atmospheric visuals that define his signature style.

New Artist confirmed for IAMC25, Ash Thorp -> https://itsartm.ag/4dMM6dC

Ash Thorp is the founder of ALT Creative, Inc. and an acclaimed multidisciplinary artist working in the industry of graphic design, VFX, motion graphics, concept, and film directing. His work has been featured in a multitude of high profile films throughout the past decade, spanning from Ender’s Game in 2014 to his most recent design work on the new Batmobile in the 2022 release of The Batman. The cinematic quality and artistry of Thorp’s work is widely recognized from his skilled digital techniques creating the most surreal hyperrealistic animations of art… leaving you in a captivated state of wonderment and unable to decipher whether it is physically real or computer generated.

IAMAG IAMC25 Challenge Clue #1 -> Always take the time to look at the videos on the first page of the enigma as the one next to the enigma, they often contain important clues

Rules and Initial question available here : https://itsartm.ag/winiamc25vipticket